20 Jan 2027 • 15.00–22.00 • The Lookout, London
Continuum’27
What to expect
20 Jan 2027 • The Lookout, London
- 01
In Conversation With…
An unmissable stage line-up, headlined by Louis Theroux.
- 02
The Next Era
Launch of the next leap of Loyalty AI.
- 03
After Dark
The Executive Social: live band and immersive moments illuminated by the London skyline.
Speakers
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Headliner

Louis Theroux
Documentary filmmaker, broadcaster & author
Louis is a world-renowned documentary filmmaker, broadcaster, and author celebrated for his ability to uncover what truly drives human behavior, trust, and connection. His unique style of investigation has looked into everything from celebrities to the US prison system, far-right groups to adult films. Over three decades, across landmark BBC series and chart-topping podcasts, Louis has mastered the art of empathy, engagement, and uncovering genuine loyalty.
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Analyst

John Pedini
Principal Analyst, Forrester Research
John Pedini serves as a Forrester analyst, helping enterprise B2C brands design high-impact customer engagement initiatives that drive both brand loyalty and profitability. His research focuses on shifting consumer attitudes, loyalty measurement, and emerging retention technologies. With over 27 years in senior leadership at Brierley & Partners, John has collaborated with world-leading consumer brands to implement and scale some of the industry’s most successful loyalty programmes.
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Host

Max Byloff
CEO Comarch Loyalty
Max Byloff is an international SaaS leader and CEO of Comarch Loyalty, spearheading the sector’s transformation in the era of AI. With an extensive track record scaling global tech businesses, Max previously spent nearly a decade at Oracle heading its global loyalty division, CrowdTwist. A seasoned entrepreneur, published CX author, and university lecturer, he brings deep strategic insight into the future of enterprise customer engagement and loyalty.
Agenda at a glance
20 Jan 2027 • 15.00–22.00
- 01Registration & Welcome
- 02AI & Loyalty InsightsMax Byloff, CEO Comarch Loyalty
- 03The State of Loyalty: An Analyst PerspectiveJohn Pedini, Forrester
- 04In Conversation with Louis TherouxUnfiltered insights on human connection & curiosity
- 05A New EraUnveiling the next leap in Loyalty AI & live product demo
- 06Continuum After Dark
Exclusive venue
The Lookout, 8 Bishopsgate, London
Great skyline and even better agenda.
Right in the vibrant heart of London. High ceilings, panoramic views across the skyline, and a room built for C-level conversations.
After Dark
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The connections
An exclusive room of C-level leaders who actually sign off on loyalty decisions.
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The experience
Hands-on activities, built to get you involved.
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The entertainment
An electrifying live band to carry us into the night.
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The moments
Great food, drink and unexpected moments.
Join us for the big reveal…
Spaces are limited.


