Artificial Intelligence in customer loyalty isn't a futuristic trend — it's already happening. One in three consumers already use AI to research your loyalty program before you've decided how to respond to them. Join Comarch Loyalty's Chief AI Officer and a data specialist from Addvery for a straight answer on what agentic AI means for your revenue, your IT roadmap, and your next budget pitch.
Marketing needs to know how to win the AI hunters back. The Board wants the ROI. IT wants to know how disruptive this actually is. Procurement wants to know this isn't another vendor gamble. We built the agenda around all four.
What happens when AI agents start doing the work your program used to leave to members and marketers.
How personalization is reshaping loyalty economics, and what that means for your bottom line.
What IT and Procurement need to know before making the move.
Where friction shows up for members and marketers alike, and what AI can do about it.
Open floor for your questions, plus practical tools for making the case internally.
AI Officer
Jerzy Biernacki, PhD, is a strategist and consultant with 15 years of experience guiding companies through digital transformation, process automation and AI implementation, including close to 50 commercial AI applications. Today he leads the AI transformation inside Comarch Loyalty and is responsible for bringing the Frictionless Loyalty vision into the Comarch Loyalty Platform. He focuses on AI that brings real value.
Data Lead, Addvery
Jan is a statistician who turns customer data into commercial results. At Addvery he leads data and analytics work across CRM, loyalty and customer value management. For REWE Group he built customer segmentation, probability-to-buy and purchase-timing models covering more than 5 million customers in Central and Eastern Europe. He also led the relaunch of the Billa CZ loyalty program.
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